Corporate PA Summit LA 2017 - the biggest and best conference for Executive Assistants (EAs) and Personal Assistants (PAs) Corporate PA Summit LA 2017 - the biggest and best conference for Executive Assistants (EAs) and Personal Assistants (PAs)
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The masterclass program
Corporate PA Summit LA 2017 - the biggest and best conference for Executive Assistants (EAs) and Personal Assistants (PAs)
The Masterclass Program

Tuesday 24 October 2017

Emotional Intelligence, Impact and Influence

Wonderful speakers, inspiring, thought-provoking. Great Summit. Great networking experience.

Corporate PA Summit LA 2017 - the biggest and best conference for Executive Assistants (EAs) and Personal Assistants (PAs)
This full-day masterclass will be held on Tuesday 24 October 2017

This exclusive masterclass will give you improved emotional intelligence skills, leadership skills, communication skills, negotiation skills, networking skills and assertiveness skills - it's practically a one-stop-shop for the modern EA, all in one day!

Designed to give EAs a series of fundamental skills that can be easily applied and immediately implemented in the workplace, this masterclass
is a must for all EAs who are looking to take their career to the next level.

The role of the Executive Assistant has evolved enormously over the past decade. With this change has come a broader range of responsibilities and an increased need for more sophisticated interpersonal skills than ever before. While the expectations of the Executive Assistant role have expanded many Executive Assistants are not provided with the training needed to meet these new demands. This masterclass addresses the critical skills required to be successful as an executive assistant today.

Masterclass agenda

8.30 Registration and welcome coffee

Understanding how EI is critical in the evolving role of EAs

  • Discover what Emotional Intelligence is
  • Understand the difference between IQ and EI
  • Uncover how EI separates out good from great performers
  • Lean how emotions impact our behavior
  • Understand the relevance of EI to the Executive Assistant role
  • Link the evolving role of the EA with the need for higher levels of EI

10.30 Morning coffee

Learn practical ways to use EI in the Executive Assistant role

  • Learn the core skills of EI
  • Understand your EI strengths and weaknesses
  • Develop strategies to improve your EI
  • Learn practical ways to apply EI in your workplace
  • Work through relevant business case scenarios
  • Understand what work/life balance is and how EI can help you achieve it 

12.30 Lunch

Fine tune your communication skills to influence others and get your voice heard 

  • Identify your thinking preferences and how these shape your communication style
  • Optimize your ability to adapt your style to work more effectively with all types of people
  • Learn how to 'sell' your ideas and concepts to your boss and peers
  • Increase your ability to influence and affect change in the role of EA
  • Understand the importance of body language and tone to getting your message across
  • Become effective at reading others and using this to your advantage
  • Gain tips for communicating with busy, big-picture executives

3.00 Afternoon tea

Develop your conflict resolution skills and gain a sense of confidence dealing with everyday EA challenges

  • Understand your preferred conflict management style and how that impacts you and others
  • Understand what assertive communication is and is not 
  • Approach difficult situations more confidently
  • Use assertiveness to minimize stress and gain a sense of control
  • Improve your working relationships across the business making your life easier!

4.30 Close of masterclass

The masterclass will be conducted using a combination of presentation material and group exercises; maximising your learning potential. Please note that the masterclass content will be tailored to participants’ individual needs so the length of each session may vary. Refreshments will be served at appropriate times, including morning and afternoon teas and lunch.


Zoe Mitchell is well known for her professional, engaging and highly effective training courses. Specialising in the professional development needs of the busy executive PA, Zoe knows what it takes to become the best in the business, and has a strong understanding of the everyday challenges and support you require to perform your roles effectively. Her workshops specifically focus on leadership, communication skills, negotiation, conflict resolution, time management and people management.

Zoe has trained thousands of senior EAs in leadership skills, communication skills, negotiation skills and management skills with ThinkTank Media. Her masterclasses are held in extremely high regard and always sell out, with delegate feedback never being less than excellent.

Zoe has worked with a range of industries including Financial Services, IT&T, Consumer and the Health sector. Coca-Cola Amatil, Rothschild, Hutchison, Caltex, AVJennings, Westpac and Fuji Xerox are just a selection of organisations where Zoe has added value across all levels of the business.

Zoe has a wealth of experience in designing and delivering experiential training programs and learning centres. Her expertise is in the areas of effective communication, leadership and coaching, and has seen her programs shift individuals, team and organisational change.


"It was fantastic to have the opportunity to openly discuss the course content with others that may be in a similar position"
Executive Assistant, Bunnings Group Limited

"Zoe was fantastic – a great facilitator who demonstrated excellent knowledge and perception"
Personal Assistant, Shell Company of Australia

"I thought Zoe was great – she explained what our participation would be at the commencement of the day which put us at ease; the material was relevant and helpful and above all, easy to put into practice at work"
Executive Assistant, Shell Company of Australia

"Thanks Zoe – what a valuable and fun day, with so much to take away"
Executive Assistant, CSC

"The emotional intelligence content was excellent; group discussions were interactive but kept to boundaries – very well run!"
Executive Assistant, DFEEST

"Thank you Zoe. I enjoyed being an a small class as I participated. Large classes I have usually just been an observer"
Executive Assistant, Office of Energy

"I really enjoyed the day and will definitely put these tools to good use!"
Executive Assistant, Jones Lang LaSalle

"The small group was excellent, and Zoe has a great ability to engage and encourage participation. Very professional!"
Executive Assistant, WA Country Health Service

"I thoroughly enjoyed the course"
Executive Assistant, Donhad Pty Ltd

"I’m really glad I attended this one – I heard Zoe was good!"
Executive Assistant, Department for Planning & Infrastructure

"Zoe was an excellent, professional facilitator and I highly commend her on the work achieved with the group today"
Executive Assistant, Gold Coast Water

"Zoe, your program was very educational, and definitely a course recommended at all levels. Excellent."
Executive Assistant, Sinclair Knight Merz

"Great masterclass, great venue, great day, great food – thanks!"
Executive Assistant, Emergency Management Queensland

"Both the facilitator (Zoe) and the modules chosen will successfully allow attendees to become better leaders – very well run!"
Executive AssistantColonial First State

Thank you for the opportunity to learn and experience such a good program. Zoe is fantastic!
Executive Assistant, Sun Microsystems

"This was a most productive EA masterclass which has given me the tools to enhance my leadership skills. The size of the group allowed all comments from delegates to be heard. Great opportunity and great workshop."
Executive Assistant, AMP Capital Investors

"The structure allowed the content to be learnt in a proper way – a mixture of activities throughout the day"
Executive AssistantJones Lang LaSalle

"Zoe, you are great!"
Executive AssistantHawkes Bay District Health Board

"Zoe is a great presenter – thank you, I thoroughly enjoyed the day!"
Executive Assistant, Fonterra

"This was an excellent masterclass that has highlighted to me that I need to invest more time in my personal development and career planning"
Executive AssistantMethanex NZ

"Emotional Intelligence information was incredibly interesting"
Executive AssistantMultiplex Constructions

“Zoe Mitchell is a wonderful presenter – so very personable, articulate, intelligent, professional and well-presented.  Please convey my thanks to Zoe for one of the best workshops I have ever attended.”  
Executive Assistant, Sydney University

"I just wanted to thank you for organising this masterclass. It was excellent. Having attended a few of these in the past, I really appreciated Zoe's professional and sensitive approach. I thought it was terrific!" 
Executive Assistant, Piper Alderman

"Just wanted to thank ThinkTank and Zoe for yesterday's Communication & Negotiation masterclass in Brisbane. The day's training was incredibly interesting, extremely relevant to my role and excellently delivered. Zoe's presentation skills are second to none and I'm sure she adapts her style to her particular audience. It certainly works!! It was a very worthwhile day and I learnt a great deal." 
Executive Assistant, Brisbane Convention & Exhibition Centre

"Zoe was fantastic. I learnt so much from today, and feel inspired and motivated to become more influential in my interactions at work. Thank you!" 
Executive Assistant, 
ANZ Bank

"I found the course content to be very informative and interesting. It is great to hear other people's experiences and advice. I also found it to be a great opportunity to meet other PAs/EAs. I feel more empowered after attending the course and believe that it will assist me in striving higher. Thank you!" 
Personal Assistant, IBM Australia

"Just a quick note to thank you for the workshop yesterday. I thoroughly enjoyed the day and have gained a lot of take home knowledge from it." 
Executive Assistant, FKP Limited

"The content was very relevant to the workplace. Great opportunity to discuss 'real-life' stories with colleagues" 
Medibank Private

"Excellent - very, very knowledgeable trainer" 
Department of Sport & Recreation

"The workshop today was excellent and I have no suggestions for improvement" 
SingTel Optus

"Thank you for providing such a wonderful opportunity" 
Freedom Group

Corporate PA Summit LA 2017 - the biggest and best conference for Executive Assistants (EAs) and Personal Assistants (PAs)
Hundreds of Testimonials from previous EAs and PAs who have attended the Corporate PA Summit Summit history Contact Us
Corporate PA Summit LA 2017 - the biggest and best conference for Executive Assistants (EAs) and Personal Assistants (PAs)
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